a Pacific Growth partnership
Built the paid acquisition program from the ground up for the first ETF issuer focused exclusively on fixed income.
BondBloxx is the first ETF issuer built exclusively around fixed income. An ongoing multi-year engagement covering paid search, programmatic, attribution, and executive reporting, across a period of strong growth and multiple industry honors, including the 2025 Wealthies Award for Best Fixed Income Asset Manager.
of the multi-year partnership
and attribution built from day one
media to pipeline
Reaching advisors and institutions in a category where most ad platforms are blunt instruments.
BondBloxx needed a paid acquisition program that could reach two specific audiences: financial advisors and institutional investors. In a category where most ad platforms are blunt instruments and most vendors default to generic B2B playbooks.
The firm also needed attribution that connected ad impressions to product page views to CRM leads to downstream deal creation, so spend could be evaluated honestly at the executive level.
Build the program from day one. Build the attribution to match.
We built the Google Ads program from day one. Precision campaigns tailored to individual ETF strategies and sub-advisor positioning. A full-funnel tracking architecture capturing product page views, lead form submissions, and downstream deal creation in the CRM.
Closed-loop CRM integration across search, paid social, and programmatic, so marketing-sourced contacts can be tracked to deal stage in one view. Consistent UTM frameworks and cross-channel attribution, so every channel can be compared honestly.
Alongside the paid media work, we serve as a broader digital partner: ongoing analytics reviews for C-level stakeholders, UX and conversion guidance on the website, creative feedback on ad copy and landing pages, and board-level reporting on pipeline contribution and channel performance.
Strong AUM growth. Multiple industry awards. A marketing infrastructure built to support the trajectory.
Multi-year partnership with a full attribution pipeline running end-to-end, from impression to product page view to lead submission to deal creation in the CRM, across a period of strong growth for the firm and multiple industry honors.
During the engagement, BondBloxx earned:
- 2025 Wealthies Best Fixed Income Asset Manager PCMM
- 2025 ETF Express Best International Fixed Income ETF Issuer XEMD
- 2025 MMI / Barron's Finalist, Asset Manager of the Year
The paid media program is one input among many into that growth story; our job is to make sure the marketing infrastructure keeps pace with it.
- Google Ads management: Search and YouTube, precision product-specific campaigns
- Programmatic advertising: financial advisor and institutional targeting
- Full-funnel conversion tracking and attribution architecture
- CRM × paid media integration, closed-loop reporting
- Analytics insights and website performance analysis
- Sub-advisor and executive reporting frameworks
- Paid social consultation and partial campaign management
- Creative, landing page, and UX consulting
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