Built the Google Ads program into a core growth channel for a high-end commercial cleaning operator across the East Coast and South.

A well-built account with real runway for its next stage of growth.

Clean Method came in with a Google Ads account performing well in its existing shape. The opportunity was to unlock the next stage of growth. Investment was concentrated in a set of proven search campaigns, and deploying meaningful budget into newer channels like Performance Max needed a structural upgrade to the measurement and signal layer first.

Scaling meant extending the search architecture, sharpening the conversion signal, and layering in Performance Max with the right audience inputs, so new spend was deployed against qualified traffic, not wasted on broad match.

Three workstreams, running in parallel.

First, a significant expansion of the search layer. Heavy keyword research, aggressive A/B testing across every variable that matters: match types, landing pages, ad copy, audience signals, location bidding. Steady gains stacking month over month rather than a single big swing.

Second, Performance Max, layered in with highly qualified audience signals drawn from the client's CRM. PMax has grown from a standing start into a primary driver of qualified conversions and attributed revenue for the program.

Third, closed-loop CRM integration with Google Ads, with conversion values flowing from qualified opportunities and pipeline stage back into the bidding system. The moment that loop went live, the algorithms had something real to optimize against. Lead quality went up, volume went up, cost per qualified lead came down.

Google Ads, a core driver of the company's double-digit growth.

Monthly Google Ads investment has grown steadily across the multi-year partnership, alongside double-digit revenue growth at the company level year on year. Google Ads is now a core performance marketing channel for Clean Method, driving qualified lead volume at scale and feeding the commercial pipeline.

Performance Max, which started from scratch, now drives the majority of qualified conversions and attributed revenue inside the Google Ads program.