Drove 400% ROAS while scaling spend 6× for one of the largest national players in restaurant equipment liquidation.

A two-sided marketplace with real headroom in Google Ads.

TAGeX operates one of the largest national two-sided marketplaces for restaurant equipment, connecting sellers with buyers across the country. Google Ads was running at early-stage scale. The opportunity was to build it into a primary growth channel.

That meant a tighter feedback loop between the company's CRM and Google's bidding algorithms, so every incremental dollar could be deployed against qualified-lead signal, not raw volume.

Upgrade the signal. Segment the architecture. Then scale.

The lever was conversion data quality. We upgraded the tracking stack so qualified-lead signals, not raw form fills, are the primary input into Google's bidding. That meant pulling qualified-opportunity data out of the CRM, feeding it back as offline conversions with associated value, and letting the algorithms optimize for revenue-adjacent outcomes rather than volume.

On top of that, we built a campaign architecture segmented around the customer profiles TAGeX serves. Each segment runs its own keyword strategy, location and audience signals, and creative.

Over a multi-year horizon, spend has scaled aggressively without efficiency collapsing, because every new dollar is deployed against cleaner signal.

Google Ads scaled from a pilot channel to a major contributor to new-customer growth.

Monthly ad spend has scaled 6× from the starting baseline, and the program delivers 400% ROAS at that new scale. The CRM-to-Google feedback loop means every incremental dollar is deployed against cleaner signal, so efficiency holds up as spend goes up.

Google Ads has grown into a major contributor to the company's new-customer revenue, driving qualified leads at scale alongside TAGeX's broader commercial program.